Can we have your attention, please?

The good news is… you’ve done your homework. And put in over 200 hours developing a brilliant, new brand positioning and an impressive 87-page SWOT analysis deck (with sweet PowerPoint transitions)—not to mention, you have an incredible 360-degree connections plan designed to get in front of the right audience at exactly the right time. The […]

How to pinpoint the influencers.

  Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone […]

It’s just not rational.

Why, after a long week at the office, do you feel the need to go home and have a drink, or a pizza, or a drink and a pizza and then maybe perhaps a triple scoop of Edy’s Double Fudge Brownie Ice Cream? Why? Because you have a weak prefrontal cortex, and you know it.

How to rise above Olympic blah blah.

How do you rise above Olympic sponsorship blah blah? For starters, don’t just tell the world you’re a sponsor. Let them know you’re practically BFFs. (Seriously . . . what’s so LOL?)