Show a little advertising leg.

You know the type. That super-suave martini-drinker at the other end of the hotel bar. The one you can’t avert your eyes from. Even as the bartender tries to offer you the chef’s choice cheese plate. Even as your favorite TV show beams in from seven, hovering flat screens. And even as you begrudgingly leave to […]

How to pinpoint the influencers.

  Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone […]

2009 Digital De-Brief: The Good, the Bad, and the Ugly

By Holly Hacker, Digital Strategist Let’s keep this end of the year recap short, sweet, and simple, just the way I like it. Looking back over the span of 2009, here are my picks for what was good, what was bad, and what was just plain ugly in the world of digital. The Good: Facebook […]

FOR IMMEDIATE RELEASE

FOR IMMEDIATE RELEASE. (Or whenever you get to it—hey, it’s Friday.) How do you rise above the blah blah of media relations? Well, we recommend a variety of tactics. You could try delivering cases of little burgers in a little Smart Car like we did for White Castle. Or you could send steering wheels, broken […]