Monthly Archives: May 2012

Less is the new more.

We believe an idea is strengthened by everything that is REMOVED from its message, not ADDED to it. Which might explain why we’d get a nervous twitch if you asked us to convey your brand’s five points of difference in a 300×250 banner ad . . . and then make it viral! (Eww boy.) Imagine […]

A plea for “The Pitch”

Finally, it happened! The two things that monopolize my time the most (besides my two boys) have finally collided—advertising and reality TV. So what does a real “creative” type think about AMC’s new reality show “The Pitch”? Well, I want you to watch (and I’m drained from watching, so I have no creative way to tell you to do so).

What the Avengers can teach marketers.

First things first, because you asked…here are my top three movie observations:

1. If you swap the two main roles in Sleepless in Seattle, it’s not a comedy anymore.

2. Edward Scissorhands and Harry and The Hendersons are essentially the same movie.

3. Writing The Avengers poses similar challenges to writing a good ad. No really! Keep reading! Hear us out!

See, not only did writer/director Joss Whedon have to combine four movies into one, but he had to do it in a way that makes sense (for super-nerds), entertained (for non-nerds), and didn’t take away from the point—which is, don’t blow up America (which was actually downtown Cleveland), or we’ll sick our weirdos on you.