More like Money Boo Boo…Am I right? (Anyone?)

By Troy Walker, Director of Retail Strategy and Local Marketing

Remember the days when networks gave spin-off shows to great characters such as Laverne & Shirley, Mork & Mindy, and The Brady Brides? (Like anyone would marry Jan. Burn!)

Well, we’d like to introduce you to TLC’s (The Learning Channel’s) spin-off Here Comes Honey Boo Boo—a heartwarming and touching look into the world of being absolutely tasteless. (Double burn!) And as you’ve probably heard by now—it’s a hit (Unburn.)

So, how can marketing folks like us learn from the success of this disaster? Let us pour you a glass of human truth, shall we? As much as we hate to admit it, it’s human nature to compare ourselves to others. People just want to feel better about themselves (without “go go juice”) like when we can speak English to English-speaking people, without the subtitles. You feel better, don’t you? Don’t you?!

Here’s a thought: If you really want to help people feel good about themselves, use local marketing to connect with them on a much deeper and intimate level—and avoid trying to reach Honey Boo Boo, the Kardashians, and Jersey housewives with one message. It makes people feel like you truly understand them.

Or you can just add English subtitles to commercials where people are only speaking English. You can’t turn away! (Unless, of course, you don’t speak English.)

So you see, Here Comes Honey Boo Boo may be on the bottom rung when it comes to quality TV, but the reason for its success is something to take note of. In addition to taking note of when it’s on, so you can watch something else. Like maybe Tire-Smart Matt?

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