How to pinpoint the influencers.

  Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone […]

A plea for “The Pitch”

Finally, it happened! The two things that monopolize my time the most (besides my two boys) have finally collided—advertising and reality TV. So what does a real “creative” type think about AMC’s new reality show “The Pitch”? Well, I want you to watch (and I’m drained from watching, so I have no creative way to tell you to do so).

What the Avengers can teach marketers.

First things first, because you asked…here are my top three movie observations:

1. If you swap the two main roles in Sleepless in Seattle, it’s not a comedy anymore.

2. Edward Scissorhands and Harry and The Hendersons are essentially the same movie.

3. Writing The Avengers poses similar challenges to writing a good ad. No really! Keep reading! Hear us out!

See, not only did writer/director Joss Whedon have to combine four movies into one, but he had to do it in a way that makes sense (for super-nerds), entertained (for non-nerds), and didn’t take away from the point—which is, don’t blow up America (which was actually downtown Cleveland), or we’ll sick our weirdos on you.

Brokaw moving headquarters to Mount Rushmore

April Fools Rules!
By Brokaw copywriter Trish DiFranco

Gotcha with that subject line, eh? April belated Fools on you! If you didn’t pay attention to the tomfoolery all over the Internet on our 20th birthday this past Sunday, then this is the O-News for you. We sifted through the womp-womp to bring you the crème de la crème of e-shenanigans. And we learned a few lessons along the way: