Monthly Archives: November 2009

It’s time to give thanks, Shorty.

For starters, we’re thankful that we get out at 3 today, so we can begin our holiday cheer a little early. (READ: drink lots of vitaminwater and Fuze, and then ride the RTA HealthLine to the outdoor ice rink at Wade Oval followed by a trip to WinterShow at the Cleveland Botanical Garden, and then […]

Respect the 80/20 Rule.

RESPECT THE 80/20 RULE . . . SMARTY PANTS. Don’t fall into the “online vs. offline” trap. When done right, so-called “offline media” can be just as experiential and participatory as online media. For proof, look no further than The Economist campaign. Instead of talking at their audience—“Hey affluent, well-educated and influential people, read the […]

The Downtown Advantage: Creative Spaces

Brokaw’s new space in downtown Cleveland.

The Value of B.M.

The value of B.M. Why have we brought a lot of digital design and production capabilities in-house this past year, and started producing our own TV spots, film, web sites, and online videos? Umm, because we have to? As we all know, the world wide interweb has made us all rethink the value of a […]