Monthly Archives: August 2008

It’s Back to School Time.

Pop Quiz: What is the Definition of Advertising? Answer (taken straight from your required reading): “Advertising is any opportunity for a blind date between a brand and a person.” Let’s face it: one of these parties does not want to be here. She’s been set up (possibly by her mom), and she isn’t in the […]

The Brainiac Issue

Study: 4 out of 5 brains will forget your ad Just what you wanted to hear. Another reason why people didn’t see your ad (or respond to it). It’s called “low attention processing” and chances are, you practice it on a regular basis.   Ever flip through a PowerPoint deck at home while watching a football […]

ARE YOU IN THE TRIBE?

Have you played a drum at over 2,800 games? Check out some innovative brand building techniques that really drummed up some attention.

BROKAW TREND WATCH: Online Behaviors

by Lauren Strazisar, Brokaw Insight Planner What Women Want . . . Online. It’s all about personalized products and unique experiences. Let’s face it ladies, a lot of us want to own something no one else has. Which is why having the ability to design and personalize our products online is picking up steam. Take […]