The value of insights, intrusions, and interns

“Great advertising makes the quantum leap from intrusion to reward. From blind date to head-over-heels.” -Brokaw, 1:14-15 If you’ve not read it yet, the book of Brokaw points out some interesting truths on marketing and how to execute it successfully. The book includes the above quote, reminding us that advertising, as we know it, is […]

How to pinpoint the influencers.

  Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone […]

A plea for “The Pitch”

Finally, it happened! The two things that monopolize my time the most (besides my two boys) have finally collided—advertising and reality TV. So what does a real “creative” type think about AMC’s new reality show “The Pitch”? Well, I want you to watch (and I’m drained from watching, so I have no creative way to tell you to do so).

Does your brand have a unique voice?

In today’s marketplace, the tangible differences between products and services are rapidly decreasing. So in reality—although most corporations would never like to admit this—the only thing that might separate you from the competition is your unique voice