Category Archives: News about our peeps

Here’s to the Peggy Olsens.

by Brokaw Copywriter, Trish DiFranco Watching Mad Men with women who worked through the ‘60s is a little like watching TV with fresh-caught trout—what with the flopping and the writhing and the hoping for that every-scene with Joan to end. Why? Because, unfortunately, there’s a lot of truthiness in those Emmy-winning episodes. Which is why! … when […]

NBC: The Internetwork. (See what I did there?)

By Brokaw writer and wacky next door neighbor Aaron McBride Do you hear that buzz? No, it’s not just the bees being extra mad and stingy because they’re about to die. It’s actually the sound of audiences fluttering in excitement over the new fall TV lineups. Yep, it’s that time of year when the networks […]

The value of insights, intrusions, and interns

“Great advertising makes the quantum leap from intrusion to reward. From blind date to head-over-heels.” -Brokaw, 1:14-15 If you’ve not read it yet, the book of Brokaw points out some interesting truths on marketing and how to execute it successfully. The book includes the above quote, reminding us that advertising, as we know it, is […]

How to pinpoint the influencers.

  Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone […]