Category Archives: WOM

The benefits of Olympic-sized confidence

A sampling of insights we’ve gleaned so far from the Olympics: If you don’t like your score in gymnastics, you can actually ask them to look again, and they will actually change it. Ryan Seacrest gets way, way too much work. And if you’re looking for that “Hey, maybe I could still be an Olympian!” […]

How to pinpoint the influencers.

  Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone […]