Category Archives: Uncategorized

If everyone is zigging, maybe it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like a binders full of women reference. Your brand needs authenticity. And your budget needs help from unpaid media and word–of–mouth. If you’re selling insurance, why do another spokesperson campaign […]

Your noggin need a breather?

You want mindless stimulation? You got it.

Recessions, restaurants, blah blah blah.

Recession and restaurants.

Let’s go mobile.

The value of mobile marketing  First, to clarify for mom, mobile marketing doesn’t mean billboards on mobile trucks. No, mobile marketing simply is marketing that makes use of your cell phone. Period. And even though this industry is relatively small in the states right now compared to countries like Japan and South Korea, it’s starting […]