Monthly Archives: September 2008

Let’s have a little fun.

Quick, think of something that is real little and real good: Did you say this week’s O-news, featuring a good, little marketing story about the oldest little burger chain in America? Wow, great little guess, shortstop. Sorry to toot our little horn here. We’re just so proud of this little campaign and the not-so-little results […]

Music is everything.

Music is everything. You know how much we love preaching about connecting to your audience emotionally. (Okay, all together now, “People remember 1/3 of what they read, 1/2 of what they hear, but 100% of what they feel.” Very good, class.) Which is why we can’t stress enough the importance of music. As creative legend […]

Let’s go mobile.

The value of mobile marketingFirst, to clarify for mom, mobile marketing doesn’t mean billboards on mobile trucks. No, mobile marketing simply is marketing that makes use of your cell phone. Period. And even though this industry is relatively small in the states right now compared to countries like Japan and South Korea, it’s starting to […]

Let’s go mobile.

The value of mobile marketing  First, to clarify for mom, mobile marketing doesn’t mean billboards on mobile trucks. No, mobile marketing simply is marketing that makes use of your cell phone. Period. And even though this industry is relatively small in the states right now compared to countries like Japan and South Korea, it’s starting […]