Category Archives: Consumer Insights

What does it all meme?

  By Brokaw Digital Strategist Katie Riley   I solemnly swear to put nothing about the election into this email. Like me, I am sure you have been bombarded with emails from your candidate of choice and organizations pestering you to vote and/or support their causes. Here at Brokaw, we know you need a break […]

How-to How-to.

by Brokaw Senior Writer, Mark McKenzie A few weeks ago, my wife and I took a short bed and breakfast tour of Wisconsin. It was a weird vacation choice. Especially because, as a couple in our 30-ish-es, we’re well outside the B&B target market. By about 30-ish years. As someone who had stayed in nothing […]

If everyone is zigging, maybe it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like a binders full of women reference. Your brand needs authenticity. And your budget needs help from unpaid media and word–of–mouth. If you’re selling insurance, why do another spokesperson campaign […]

More like Money Boo Boo…Am I right? (Anyone?)

By Troy Walker, Director of Retail Strategy and Local Marketing Remember the days when networks gave spin-off shows to great characters such as Laverne & Shirley, Mork & Mindy, and The Brady Brides? (Like anyone would marry Jan. Burn!) Well, we’d like to introduce you to TLC’s (The Learning Channel’s) spin-off Here Comes Honey Boo […]