Monthly Archives: May 2011

Happy Memorial Day, America!

To celebrate the long, patriotic weekend (not to mention, the fact that the world didn’t end), we thought we’d spare you the marketing insights this week and just go for some cheap laughs instead

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If everyone is zigging, it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like the plague cliché.

Do you speak-a my language?

Forgive the obscure Men at Work reference that probably only spoke to a few of you. Just trying to stress an obvious (but often overlooked) point: Make sure you’re speaking to your customers in a voice that resonates with them. Just them.

Who fired the first tweet?

Just in case you want further proof that smartphone usage is growing exponentially, look no further than this past week’s events—starting with the Phillies-Mets game on Sunday night, May 1st, around 10:30ish.