How to pinpoint the influencers.

  Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone […]

The Internet and the Bus Monitor.

A true love story.

So just how powerful is this social media stuff, anyway? Well, by now you have probably heard of Karen Huff Klein, a bus monitor for the Greece School District in Greece, NY, who was viciously bullied while watching over students on a bus ride home, with video of the incident making it on to YouTube. (Warning: Not safe for work language, and faith in humanity about to be lost for 10 minutes.)

I’ll have the McFail with a side of hot mess.

Last week, McDonald’s launched a social media campaign that raked in mostly headaches for the billion-dollar burger joint. The campaign, meant to showcase their farm fresh quality, voraciously spiraled into a haterade campaign once in the hands of the Twitterverse. Using the hashtag #mcdstories, McDonald’s kicked it off with this tweet:

Going Mobile.

By Brokaw Digital Media Strategist, Katie Riley Adoption and usage of mobile has grown more rapidly than any other personal technology…  Ever. eMarketer is currently estimating that about 80% of the U.S. population (246MM people) now use a mobile phone. It’s not just the number of users that are changing, but we have also moved […]