The value of insights, intrusions, and interns

“Great advertising makes the quantum leap from intrusion to reward. From blind date to head-over-heels.” -Brokaw, 1:14-15 If you’ve not read it yet, the book of Brokaw points out some interesting truths on marketing and how to execute it successfully. The book includes the above quote, reminding us that advertising, as we know it, is […]

Going Mobile.

By Brokaw Digital Media Strategist, Katie Riley Adoption and usage of mobile has grown more rapidly than any other personal technology…  Ever. eMarketer is currently estimating that about 80% of the U.S. population (246MM people) now use a mobile phone. It’s not just the number of users that are changing, but we have also moved […]

Brokaw Wins 2010 National ADDY Awards

The American Advertising Federation presented Cleveland based advertising agency Brokaw Inc. with two Silver National ADDY® awards for excellence in advertising. Brokaw’s RTA “Grass Parking Spot” won in the category for non-traditional media. RTA also won in the category for best Local TV Campaign. The AAF honored Brokaw at the National ADDY® Awards on June […]

How to rise above Olympic blah blah.

How do you rise above Olympic sponsorship blah blah? For starters, don’t just tell the world you’re a sponsor. Let them know you’re practically BFFs. (Seriously . . . what’s so LOL?)