You speak human?

If your marketing message doesn’t connect to people credibly, emotionally, and immediately, you’re wasting your time and money.

It’s just not rational.

Why, after a long week at the office, do you feel the need to go home and have a drink, or a pizza, or a drink and a pizza and then maybe perhaps a triple scoop of Edy’s Double Fudge Brownie Ice Cream? Why? Because you have a weak prefrontal cortex, and you know it.


There’s a pretty simple reason why funny ads exist. Because laughter makes us feel good. It releases tension, relaxes the mind and body, and releases endorphins – which allows the brain to associate the good feeling of laughing with your brand. (It’s not brain surgery, but it is brain science. Or, as we like to […]