Can we have your attention, please?

The good news is… you’ve done your homework. And put in over 200 hours developing a brilliant, new brand positioning and an impressive 87-page SWOT analysis deck (with sweet PowerPoint transitions)—not to mention, you have an incredible 360-degree connections plan designed to get in front of the right audience at exactly the right time. The […]

Any big plans this weekend?

This is what is being uttered in every office around America while there is a lull in water cooler conversation. Ahhh, summertime – where we can get out, enjoy the wonderful weather, and see what your city has to offer – yes, we even do that in Cleveland.  So how do you reach the consumer […]

When selling-out is in.

By Brokaw copywriter Trish DiFranco  A contagious joy among 17,000 people, impromptu dance parties from hipsters and blue-hairs alike, and two generations worth of upbeat, stick-to-your-brain hits. That’s what went down at the Foster the People + The Beach Boys show this past Wednesday at Blossom. Also, seventy-somethings continuing to sing about their attraction to […]

The art of selling.

The art of selling. Marketing is a lot like going on a blind date. Let’s face it: one of the parties usually does not want to be here. She’s been set up (possibly by her mom), and she isn’t in the mood to talk. Or listen.   So, how do we approach this situation? Or, […]