Category Archives: I like Cleveland

How-to How-to.

by Brokaw Senior Writer, Mark McKenzie A few weeks ago, my wife and I took a short bed and breakfast tour of Wisconsin. It was a weird vacation choice. Especially because, as a couple in our 30-ish-es, we’re well outside the B&B target market. By about 30-ish years. As someone who had stayed in nothing […]

Lose the ability to slip out of meetings unnoticed

RESPECT THE 80/20 RULE . . . SMARTY PANTS. Don’t fall into the “online vs. offline” trap. All media can and should be experiential and participatory—that is, when you fuse content (message) and context (media) together as one. For proof, look no further than the classic Economist campaign. Instead of talking at their audience—“Hey affluent, […]

The value of insights, intrusions, and interns

“Great advertising makes the quantum leap from intrusion to reward. From blind date to head-over-heels.” -Brokaw, 1:14-15 If you’ve not read it yet, the book of Brokaw points out some interesting truths on marketing and how to execute it successfully. The book includes the above quote, reminding us that advertising, as we know it, is […]

Any big plans this weekend?

This is what is being uttered in every office around America while there is a lull in water cooler conversation. Ahhh, summertime – where we can get out, enjoy the wonderful weather, and see what your city has to offer – yes, we even do that in Cleveland.  So how do you reach the consumer […]