Monthly Archives: December 2010

This is facts

With the first-ever personalized viral responses on YouTube, Old Spice took the throne this year for innovative interactive marketing campaign. You can expect even more creative social media optimization for 2011.

Tragically ignorable.

According to a recent AdWeekMedia/Harris poll, consumers tend to ignore banner ads more than any other media vehicle. (Lucky for us/you, our digital media planning goes well beyond the banner.) On the flip side, radio and newspaper ads tended to be the least disregarded. Good news for all of our radio fans out there.

Who wants apps?

According to recent survey conducted by Harris Interactive, consumers consider apps a must have. In fact, more than three-quarters of mobile app users said they expected all brand name companies to have a mobile application, and nearly as many said they expected the app to be easier to use than the company’s website.

So how do you avoid creating an app that is downloaded and then just sits on a phone?