Monthly Archives: February 2012

And the Oscar goes to . . .

Okay, that’s not exactly true—I have seen two of the Oscar nominated films this year. The Descendants (which I snuck into the day the rest of my family went to see the Alvin and the Chipmunk movie—phew, dodged a bullet there….) and The Help (which thankfully just came out on On Demand—the way all of us parents actually get to see movies). But here’s the thing—it really doesn’t matter, because everyone knows that what’s most important isn’t who’s going to win, but what everyone’s going to be wearing!

Measurable engagement for your TV spot?

Yes, we are finally on the horizon of measuring engagement of a TV commercial beyond telling users to remember a URL or go to a Facebook page. Click here to read more.

I’ll have the McFail with a side of hot mess.

Last week, McDonald’s launched a social media campaign that raked in mostly headaches for the billion-dollar burger joint. The campaign, meant to showcase their farm fresh quality, voraciously spiraled into a haterade campaign once in the hands of the Twitterverse. Using the hashtag #mcdstories, McDonald’s kicked it off with this tweet: