Monthly Archives: April 2011

Brokaw Hires Seven More.

CLEVELAND, April 29, 2011o—Brokaw Inc.—the small global Cleveland agency famous for helping a handful of premier brands rise above the blah blah — has hired seven new employees.

How to review creative.

Approving an ad or creative concepts for your company is a lot like approving a name for your child (that someone else came up with).We will rarely love the name they came up with. The best we can do is agree upon the thinking behind the name (or in this case, the ad). Because the natural next step is to ask our target what THEY think. Remember, they are the ones who need to fall in love, not you. So, what should you ask yourself when reviewing creative concepts?

Live from the land down under!

G’day, Mate! It’s the Worldwide Partners World Meeting 2011 in Melbourne, Australia. The who?! Worldwide Partners is the world’s largest network of independent marketing service firms. With 89 agencies in 53 countries around the globe, Worldwide Partners gives us access to local market research, cultural insights, category and industry-specific research worldwide, and operational best practices. So when you hire Brokaw, you hire our global partners, too. Or as we like to say down under, “Hooroo, mate!

How to get through your next meeting.

Are you on your way to another L.B.M. (long, boring meeting)? Or even worse, are you in one now while reading this on your iPhone? (Woah, that’s kind of rude.) Okay, stay calm. And awake. We’re about to give you some tips to help turn your meeting into “a doing.” Or more like, “Results Fest 2K11.” Woo-hoo!! Who’s engaged now? You are. Sort of.