How-to How-to.

by Brokaw Senior Writer, Mark McKenzie A few weeks ago, my wife and I took a short bed and breakfast tour of Wisconsin. It was a weird vacation choice. Especially because, as a couple in our 30-ish-es, we’re well outside the B&B target market. By about 30-ish years. As someone who had stayed in nothing […]

If everyone is zigging, maybe it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like a binders full of women reference. Your brand needs authenticity. And your budget needs help from unpaid media and word–of–mouth. If you’re selling insurance, why do another spokesperson campaign […]

More like Money Boo Boo…Am I right? (Anyone?)

By Troy Walker, Director of Retail Strategy and Local Marketing Remember the days when networks gave spin-off shows to great characters such as Laverne & Shirley, Mork & Mindy, and The Brady Brides? (Like anyone would marry Jan. Burn!) Well, we’d like to introduce you to TLC’s (The Learning Channel’s) spin-off Here Comes Honey Boo […]

NBC: The Internetwork. (See what I did there?)

By Brokaw writer and wacky next door neighbor Aaron McBride Do you hear that buzz? No, it’s not just the bees being extra mad and stingy because they’re about to die. It’s actually the sound of audiences fluttering in excitement over the new fall TV lineups. Yep, it’s that time of year when the networks […]