Monthly Archives: October 2008

Don’t just target. Hyper-target?

So, who’s your “hyper-target” audience? Last week, MySpace launched MyAds platform which allows anyone from a sophisticated marketer to a pimply “tween” selling charm bracelets, to set up an account and build image-based ads for a minimum of $25. Users can go through a series of demographic and psychographic menus to pinpoint their desired audience. […]

The Road to Greener Pastures?

The Road to Greener Pastures? How do you celebrate a sleek, new transit line, along with the rebirth of a historic street that was once more famous than Fifth Avenue (ain’t that right, Mr. Rockefeller?) Let’s design a clean, simple,  dynamic web site  that explains what the heck the RTA Health Line is, where it […]

Fail better.

The perosn who doesn’t make misstakes is unlikely to make anythinge. Benjamin Franklin said, “I haven’t failed, I’ve had 10,000 ideas that didn’t work.” –An excerpt from It’s Not How Good You Are, It’s How Good You Want To Be. By Paul Arden. (2003) “There is nothing that is a more certain sign of insanity […]

Let’s have a little fun.

Real little? Real good? You got it!