Monthly Archives: August 2012

The benefits of Olympic-sized confidence

A sampling of insights we’ve gleaned so far from the Olympics: If you don’t like your score in gymnastics, you can actually ask them to look again, and they will actually change it. Ryan Seacrest gets way, way too much work. And if you’re looking for that “Hey, maybe I could still be an Olympian!” […]

The value of insights, intrusions, and interns

“Great advertising makes the quantum leap from intrusion to reward. From blind date to head-over-heels.” -Brokaw, 1:14-15 If you’ve not read it yet, the book of Brokaw points out some interesting truths on marketing and how to execute it successfully. The book includes the above quote, reminding us that advertising, as we know it, is […]