Monthly Archives: November 2008

Happy Thanksgiving America!

Click here, for a special Thanksgiving report. Have a great, un-blah Turkey Day, everybody.

What’s all the Skype hype?

Okay, for those of you who’ve been living under a large rock, here’s the deal. Skype lets you make free calls over the “internets” to anyone else who has downloaded the service. It’s a free download (take that recession). Oprah endorses it (so you know it’s going to take off). And it works with most […]

Okay, so what do we do now?

The world is heading into its worst recession in 25 years – if we’re lucky.  The advertising marketplace has never been more unsettled. Consumers are cutting back on everything from Fords to frappuccinos. Companies are cutting their ad budgets or shifting to lower-cost options like p.r. and e-mail marketing. (O-news, anyone?) Ad spending at AOL […]

Smart Whitepaper. Dumb Video.

A Smart Whitepaper by Greg Thomas In the You-gotta-spend-money-to-make-money Department… Much has been written about the effectiveness of building a brand image over time and in particular about the need to sustain those efforts (or even increase them) during periods of economic uncertainty. No less an authority than David Aaker sums the issue up nicely […]