Category Archives: What makes great work great

More like Money Boo Boo…Am I right? (Anyone?)

By Troy Walker, Director of Retail Strategy and Local Marketing Remember the days when networks gave spin-off shows to great characters such as Laverne & Shirley, Mork & Mindy, and The Brady Brides? (Like anyone would marry Jan. Burn!) Well, we’d like to introduce you to TLC’s (The Learning Channel’s) spin-off Here Comes Honey Boo […]

Lose the ability to slip out of meetings unnoticed

RESPECT THE 80/20 RULE . . . SMARTY PANTS. Don’t fall into the “online vs. offline” trap. All media can and should be experiential and participatory—that is, when you fuse content (message) and context (media) together as one. For proof, look no further than the classic Economist campaign. Instead of talking at their audience—“Hey affluent, […]

NBC: The Internetwork. (See what I did there?)

By Brokaw writer and wacky next door neighbor Aaron McBride Do you hear that buzz? No, it’s not just the bees being extra mad and stingy because they’re about to die. It’s actually the sound of audiences fluttering in excitement over the new fall TV lineups. Yep, it’s that time of year when the networks […]

The power of connecting emotionally

We have a little saying around the office: “People remember one-third of what they read, one-half of what they hear, but 100% of what they feel.” If we can glue our message with an emotional, contextually-relevant “human truth,” we have a far greater chance of being remembered, and ultimately, selected. A human what?! A human […]