Category Archives: Consumer Trends

What does it all meme?

  By Brokaw Digital Strategist Katie Riley   I solemnly swear to put nothing about the election into this email. Like me, I am sure you have been bombarded with emails from your candidate of choice and organizations pestering you to vote and/or support their causes. Here at Brokaw, we know you need a break […]

If everyone is zigging, maybe it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like a binders full of women reference. Your brand needs authenticity. And your budget needs help from unpaid media and word–of–mouth. If you’re selling insurance, why do another spokesperson campaign […]

More like Money Boo Boo…Am I right? (Anyone?)

By Troy Walker, Director of Retail Strategy and Local Marketing Remember the days when networks gave spin-off shows to great characters such as Laverne & Shirley, Mork & Mindy, and The Brady Brides? (Like anyone would marry Jan. Burn!) Well, we’d like to introduce you to TLC’s (The Learning Channel’s) spin-off Here Comes Honey Boo […]

Lose the ability to slip out of meetings unnoticed

RESPECT THE 80/20 RULE . . . SMARTY PANTS. Don’t fall into the “online vs. offline” trap. All media can and should be experiential and participatory—that is, when you fuse content (message) and context (media) together as one. For proof, look no further than the classic Economist campaign. Instead of talking at their audience—“Hey affluent, […]