Monthly Archives: January 2011

Honk, if you love social media.

Based on a recent study of more than 65,000 US consumers by The Media Audit—Buick, Oldsmobile, and Mercury owners are less likely to have recently used popular social networks, while Audi, SAAB, and Infiniti owners were more frequent participants. Further proof that this really is your father’s Oldsmobile.

Advertising is an intrusion.

Nobody is out there waiting for your advertising—with the exception of crackpots and Super Bowl fans.

The value of email, video, and a golden voice.

According to a recent survey by the Direct Marketing Association, email is not only the most cost-effective way to increase your brand awareness, but it also generates an ROI greater than any other marketing channel—$43.62 for every dollar spent.