Monthly Archives: October 2010

Welcome to Steve-land.

At Brokaw, we value nice, creative, passionate people who think-they-can, think-they-can. And when we say “nice,” we don’t just mean smiley-face nice : ). We mean “Steve McKeown nice”—as in our ego-less, selfless creative director who has set the creative bar at Brokaw for the past 15 years . . . with a smile, of course. (Picture Don Draper and Mother Teresa having a baby together and then naming it “Steve.”)

Blame the message. Not the messenger.

If your campaign doesn’t deliver the kind of results you were hoping for, perhaps you shouldn’t point the finger at your media strategist (especially if you want free tickets to that concert).

After all, according to a recent article in Ad Age, creative is more likely the culprit, since it has a far bigger impact on sales and effectiveness than the media choices.

How to choose an agency. (Or “Why you shouldn’t always take your talents to South Beach.”)

Today, we’re going to let Business Week do all the heavy lifting. After all, according to this interesting article, there are five things you definitely shouldn’t do if you’re looking for an ad agency:

Going Mobile.

By Brokaw Digital Media Strategist, Katie Riley Adoption and usage of mobile has grown more rapidly than any other personal technology…  Ever. eMarketer is currently estimating that about 80% of the U.S. population (246MM people) now use a mobile phone. It’s not just the number of users that are changing, but we have also moved […]