Monthly Archives: August 2010

Which town is your town?

Attention retail clients, early adopters, and mobile marketing junkies (Dad, you can skip down to the next section). If you haven’t already, you might want to download the free app MyTown to see what all the hype is about. After all, this location-based, Monopoly-like social game hit over 3.1 million users this past week with its playerbase checking in 15 million times a week—the most popular being restaurants, drug stores, clothing retailers, schools, and gas stations.

This week’s meltdowns. (Or “Why you need a social media damage control plan in place right now.”)

Why you need a social media damage control plan in place right now.

Not your typical blah blah.

Telling consumers “we’re not your typical company” makes you sound like your typical company.

“What does it mean?”

Creating a viral video takes more than just dumb luck, err, fate. It takes a little influencer-marketing strategy, too.