Monthly Archives: March 2010

Some insights about insights.

By definition, a “consumer insight” is a belief, value, attitude, or consumer need that has NOT yet been leveraged to sell a product or service. Or in un-blah-blah terms: it’s an untapped emotional trigger.

You speak human?

If your marketing message doesn’t connect to people credibly, emotionally, and immediately, you’re wasting your time and money.

How to review ideas

Nobody teaches how to review creative ideas in business school, right? So we assembled this handy-dandy guide to help clients and prospects better understand the early stages of creative development. Like the value of seeing creative concepts as rough marker sketches, not tight, flashy layouts – since it’s more important to focus on the idea, not the pretty colors or the size of the logo. So now you can challenge yourself and your agency.