Category Archives: Everything is advertising

The value of insights, intrusions, and interns

“Great advertising makes the quantum leap from intrusion to reward. From blind date to head-over-heels.” -Brokaw, 1:14-15 If you’ve not read it yet, the book of Brokaw points out some interesting truths on marketing and how to execute it successfully. The book includes the above quote, reminding us that advertising, as we know it, is […]

Chick-fil-Ain’t this interesting?

As Chick-fil-A works through its current PR nightmare involving everything from recalled Muppet toys, to an anti-gay company stance, to a fictitious Facebook user masquerading as a young girl named Abby Farle defending Chick-fil-A (see “her” posts below), we thought about a few lessons every company can take away from this. 1.) Save the waffles […]

Does your brand get cipher-like buzz?

In order to get people to use, interact with, and eventually love your brand, you have to get their attention. And sometimes, that means being a little mysterious. You know, like the pyramids. Or circus peanuts. Or an eccentric drifter with a thing for codes. See, a couple weeks ago, an eccentric drifter on a […]

Can we have your attention, please?

The good news is… you’ve done your homework. And put in over 200 hours developing a brilliant, new brand positioning and an impressive 87-page SWOT analysis deck (with sweet PowerPoint transitions)—not to mention, you have an incredible 360-degree connections plan designed to get in front of the right audience at exactly the right time. The […]