How to pinpoint the influencers.

  Wouldn’t it be nice if there was a simple algorithm that ranked the most influential people online on a scale of 0 to 100, so you could easily target the key opinion-leaders in your community? Welcome to klout.com. Just type in a Twitter username, hit “go,” and find out immediately just how influential someone […]

The Internet and the Bus Monitor.

A true love story.

So just how powerful is this social media stuff, anyway? Well, by now you have probably heard of Karen Huff Klein, a bus monitor for the Greece School District in Greece, NY, who was viciously bullied while watching over students on a bus ride home, with video of the incident making it on to YouTube. (Warning: Not safe for work language, and faith in humanity about to be lost for 10 minutes.)

A plea for “The Pitch”

Finally, it happened! The two things that monopolize my time the most (besides my two boys) have finally collided—advertising and reality TV. So what does a real “creative” type think about AMC’s new reality show “The Pitch”? Well, I want you to watch (and I’m drained from watching, so I have no creative way to tell you to do so).

What the Avengers can teach marketers.

First things first, because you asked…here are my top three movie observations:

1. If you swap the two main roles in Sleepless in Seattle, it’s not a comedy anymore.

2. Edward Scissorhands and Harry and The Hendersons are essentially the same movie.

3. Writing The Avengers poses similar challenges to writing a good ad. No really! Keep reading! Hear us out!

See, not only did writer/director Joss Whedon have to combine four movies into one, but he had to do it in a way that makes sense (for super-nerds), entertained (for non-nerds), and didn’t take away from the point—which is, don’t blow up America (which was actually downtown Cleveland), or we’ll sick our weirdos on you.