If everyone is zigging, maybe it’s time to zag.

In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like a binders full of women reference. Your brand needs authenticity. And your budget needs help from unpaid media and word–of–mouth. If you’re selling insurance, why do another spokesperson campaign […]

The benefits of Olympic-sized confidence

A sampling of insights we’ve gleaned so far from the Olympics: If you don’t like your score in gymnastics, you can actually ask them to look again, and they will actually change it. Ryan Seacrest gets way, way too much work. And if you’re looking for that “Hey, maybe I could still be an Olympian!” […]