Hooray for Negativity! (or, how wrongs can make a right)

We’ve all been told at one time or another (usually by some judge-y aunt) to stop being so negative. To look at the bright side. See the glass as half full. Admire the rings on the fist that’s punching you in the face. Well, I’m here to say that there’s a place for negativity—in business, in advertising, and in everyday life.