Measurable engagement for your TV spot?

Yes, we are finally on the horizon of measuring engagement of a TV commercial beyond telling users to remember a URL or go to a Facebook page. Click here to read more.

From good books to great beer.

Looking for the perfect holiday gift to give your b.m.f. (best marketing friend)? How about one of these must-read marketing books according to Ad Age?

Real Original

Original ideas are like unicorns. Hard to come by and easy to spot a fake. It happened again. Another big agency stole a big idea from a not-so-big establishment to make big bucks. Chevrolet recently . . .

The Raw Power of Non-Traditional P.R.

To stretch your marketing dollars and gain thousands of free media impressions may require some innovative non-traditional, offline tactics.