“What does it mean?”

Creating a viral video takes more than just dumb luck, err, fate. It takes a little influencer-marketing strategy, too.

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Art museum quick to try new ad format

Located on kiosks and in newspaper ads, the boxes have lines running in all directions and are called quick response — or QR — codes. Though they’re popular in countries such as Japan and Canada, the Cleveland Museum of Art is among the first to adopt them in Northeast Ohio as part of its marketing strategy.

To Earth Day.

Here’s to celebrating Earth Day with one of Earth’s greatest, most green-conscious beers.