The value of insights, intrusions, and interns

“Great advertising makes the quantum leap from intrusion to reward. From blind date to head-over-heels.” -Brokaw, 1:14-15 If you’ve not read it yet, the book of Brokaw points out some interesting truths on marketing and how to execute it successfully. The book includes the above quote, reminding us that advertising, as we know it, is […]

Chick-fil-Ain’t this interesting?

As Chick-fil-A works through its current PR nightmare involving everything from recalled Muppet toys, to an anti-gay company stance, to a fictitious Facebook user masquerading as a young girl named Abby Farle defending Chick-fil-A (see “her” posts below), we thought about a few lessons every company can take away from this. 1.) Save the waffles […]

The art of selling.

The art of selling. Marketing is a lot like going on a blind date. Let’s face it: one of the parties usually does not want to be here. She’s been set up (possibly by her mom), and she isn’t in the mood to talk. Or listen.   So, how do we approach this situation? Or, […]

In with the outdoor.

Instead of getting on our high, electronic horse and preaching about the value of the interwebs, social media, mobile marketing, QR codes, FourSquare, iPads, blah blah blah—we’d like to make a case for an old medium. We’re talking outdoor. (That’s “billboards” to you laid back non-marketing folk.)