Does your brand get cipher-like buzz?

In order to get people to use, interact with, and eventually love your brand, you have to get their attention. And sometimes, that means being a little mysterious. You know, like the pyramids. Or circus peanuts. Or an eccentric drifter with a thing for codes. See, a couple weeks ago, an eccentric drifter on a […]

Any big plans this weekend?

This is what is being uttered in every office around America while there is a lull in water cooler conversation. Ahhh, summertime – where we can get out, enjoy the wonderful weather, and see what your city has to offer – yes, we even do that in Cleveland.  So how do you reach the consumer […]

Advertising is an intrusion.

Nobody is out there waiting for your advertising—with the exception of crackpots and Super Bowl fans.

Tragically ignorable.

According to a recent AdWeekMedia/Harris poll, consumers tend to ignore banner ads more than any other media vehicle. (Lucky for us/you, our digital media planning goes well beyond the banner.) On the flip side, radio and newspaper ads tended to be the least disregarded. Good news for all of our radio fans out there.