Are you really surprised?

A marketing message that doesn’t surprise equals a message that doesn’t get noticed.

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Not your typical blah blah.

Telling consumers “we’re not your typical company” makes you sound like your typical company.

Some insights about insights.

By definition, a “consumer insight” is a belief, value, attitude, or consumer need that has NOT yet been leveraged to sell a product or service. Or in un-blah-blah terms: it’s an untapped emotional trigger.