Art museum quick to try new ad format

Located on kiosks and in newspaper ads, the boxes have lines running in all directions and are called quick response — or QR — codes. Though they’re popular in countries such as Japan and Canada, the Cleveland Museum of Art is among the first to adopt them in Northeast Ohio as part of its marketing strategy.

Not-so-silly trends

Smartphone penetration is now above 20%, with over 50 million total smartphones in the U.S. In fact, it’s expected that mobile Internet users will outnumber traditional web users by 2014. So, instead of continuing to lose share of your audience, why not ride this mobile wave?

It’s time to give thanks, Shorty.

For starters, we’re thankful that we get out at 3 today, so we can begin our holiday cheer a little early. (READ: drink lots of vitaminwater and Fuze, and then ride the RTA HealthLine to the outdoor ice rink at Wade Oval followed by a trip to WinterShow at the Cleveland Botanical Garden, and then […]


How do you build some buzz and excitement around the re-opening the Cleveland Museum of Art – arguably one of the best art museums in the world? Do you just tell people that their favorite world-renowned galleries are open again after three years of renovations? Of course not. This is Brokaw, where we love to […]