Blame the message. Not the messenger.

If your campaign doesn’t deliver the kind of results you were hoping for, perhaps you shouldn’t point the finger at your media strategist (especially if you want free tickets to that concert).

After all, according to a recent article in Ad Age, creative is more likely the culprit, since it has a far bigger impact on sales and effectiveness than the media choices.

How to create more “word of mouth.”

In today’s DVR-zapping world, it pays to create the kind of advertising that doesn’t look or feel like advertising. The kind of advertising that people actually seek out and participate in.