What the Avengers can teach marketers.

First things first, because you asked…here are my top three movie observations:

1. If you swap the two main roles in Sleepless in Seattle, it’s not a comedy anymore.

2. Edward Scissorhands and Harry and The Hendersons are essentially the same movie.

3. Writing The Avengers poses similar challenges to writing a good ad. No really! Keep reading! Hear us out!

See, not only did writer/director Joss Whedon have to combine four movies into one, but he had to do it in a way that makes sense (for super-nerds), entertained (for non-nerds), and didn’t take away from the point—which is, don’t blow up America (which was actually downtown Cleveland), or we’ll sick our weirdos on you.

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Do you speak-a my language?

Forgive the obscure Men at Work reference that probably only spoke to a few of you. Just trying to stress an obvious (but often overlooked) point: Make sure you’re speaking to your customers in a voice that resonates with them. Just them.