Advertising is an intrusion.

Nobody is out there waiting for your advertising—with the exception of crackpots and Super Bowl fans. Advertising, no matter the medium, is the drunk uncle who broke your ten-speed at Christmas. It’s the telemarketer who called in the middle of dinner last night. It’s the . . . well, you get the idea. Let’s just say, if you’re going to do it, you better have something great to say.

Things real people don’t say about advertising:

If ad agencies planned birthday parties. (A Case Study)

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