Here come the Have Nots.


The Miracle on Ice. Rudy. Last year’s 50-1 Kentucky Derby Winner, Mine That Bird. Rudolph, Hermie, and the Island of Misfit Toys. The Little Superstar. New Orleans. Cinderella. Avis. I mean, come on, who doesn’t love a good underdog story, right? Underdogs capture our hearts, and give us hope. They make us believe the impossible is possible. They show us what it takes to win—like a simple 4th and 18 hook & ladder, a half-back pass, and a Statue of Liberty executed flawlessly. They make us think-we-can, think-we-can, even when everyone says: “No, really . . . you can’t. Especially not from Cleveland.

So why doesn’t this translate to the business world? Why don’t more brands think like a resilient, fearless underdog and continue to find positive, new ways to innovate, and in doing so, capture the hearts of millions?

After all, if you’re outmatched by your competition in any way, shape, or form, now isn’t the time to play it safe. Now isn’t the time to justify your conservative actions or inactions with, “Hey, nobody ever got fired for hiring IBM.” Unless, of course, you are IBM. Or another 230-pound gorilla in your category that everyone’s gunning for. To which we say: “Better be careful on Sunday, Peyton. But not tooo careful.” Because here comes America’s team. Here come the “Aints.”

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One Comment

  1. hsp
    Posted February 6 2010 at 1:31 am | Permalink

    the green stars are awesome!!!!!!!!!


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