Yeah, like you’re going to open this.


Turning something intrusive into something semi-engaging?
Today’s consumer uses a very sophisticated technology to interpret advertising. It’s called a B.S. Meter. And the surest way to set it off is by sounding like an ad. Because let’s face it, an ad says “Turn the page,” “Delete,” or “Honey, can we get TiVo?” So, our advice? Don’t try to look like an ad. Instead create messaging that is so fresh, engaging, and relevant, your consumers actually seek it out. And even participate in it. This is the kind of work we do for clients like Bruegger’s Bagels, vitaminwater, RTA, White Castle, and the Cleveland Institute of Art. We’d love to tell you more about the results and buzz we’re getting, but we’ll hold off for fear of, well, sounding like an ad.
To learn more on your own time, go to www.brokaw.com. Or check out this engaging little case study video.
Advertisements

Post a Comment

Required fields are marked *
*
*

%d bloggers like this: