FUNNY HA HA. NOT FUNNY BLAH BLAH.


There’s a pretty simple reason why funny ads exist. Because laughter makes us feel good. It releases tension, relaxes the mind and body, and releases endorphins – which allows the brain to associate the good feeling of laughing with your brand. (It’s not brain surgery, but it is brain science. Or, as we like to call it, Briance®.)

So how do funny ads get made?
First, they start out by trying to be relevant, interesting, and meaningful. (As opposed to trying to be funny for funny’s sake, also known as the Jimmy Fallon Effect.) And humor is a side effect of that effort.

Take this German ad that taps into a human truth that, sure, the wind has been a jerk to you sometimes. But what if we used his jerkiness for the power of good?

[http://www.youtube.com/watch?v=6IjUkNmUcHc]

Or this integrated campaign for “New Diamond Shreddies” that doesn’t even pretend to fool consumers that its “new product” is actually just a “new marketing campaign.”

[http://www.diamondshreddies.ca/index.php]

Or this Taiwanese ad for ceiling tiles, that demonstrates just how useful their product is to consumers’ lives (and to gecko romances).

[http://www.youtube.com/watch?v=LrixhUg1SCg]

Or this ad for Combos, that taps into the universal human truth that, if anybody is going to give you Combos, it’s probably going to be your mom. Your dude mom.

[http://www.youtube.com/watch?v=UydAw8MwefE]

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