Brokaw harts teh kittehs.

Yes, kitty.  You can has cheezburger.

If the subject line was Greek to you, you’ve been living under a rock of some sort. (Either that or you’re a dog person.)  Thanks to Internet phenomenon I Can Has Cheezburger?, lolcats and lolspeak have begun to permeate the mainstream.

In the fifteen months that have passed since the site’s debut, its popularity has skyrocketed (“ICHC?” receives up to 1.5 million hits and thousands of user submissions per day). In addition, it has spawned a series of spinoffs—our faves include the lolcat Bible Translation Project, Speak Lolspeak, and I Has a Hot Dog (think “loldogs”).

Wee bin niched.

Now, you may be asking yourself, “What can I glean from all of this nonsense, Brokaw?”  Well, aside from being a guaranteed source for midday “raffs”, lolcats have taught us an important lesson—that our world has become incredibly niche-ified.

As explained in this Business Week article, the most popular blogger sites begin with a niche idea—something like, say, using broken English to speak for your pet—that, well, “tips”.  

Mak’in teh quantum leap from intrusion to raward.

The ability for niche audiences to generate and engage with specialized content represents a powerful tool for marketers.  Imagine placing ads that participate in these communities’ ongoing dialogues, as opposed to intruding or disrupting.  After all, as outlined in this great little agency manifesto, the key to great advertising rests in the ability to delight and reward the user.

Learning lolcat is fun! To help you practice, we’re sponsoring a lolcat caption contest this week.  Please send us your best lolcat caption for the picture to the right.  The winning submission will be published in next week’s edition of O-News.


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