Making Digital Connections

A few Brokaw-ites had an opportunity this past Wednesday to hear Director of Google Jim Lecinski give a presentation on recent trends shaping the digital world.

Here’s what we learned:
  • Video should be the centerpiece of your online strategy – It doesn’t matter who your target is, they’re watching. In fact, 46% of moms in America have watched at least 1 online video in the last week. YouTube is
    the 8th largest site on the internet. Enough said.
  • Don’t build it and hope they will come – You need to promote your online offering heavily.
  • iGoogle Rules–10 million Google users (including hundreds of companies) have iGoogle pages. We’re among those who’ve joined the party. Click here to add our O-news tab to your iGoogle home page.
  • Tap into the “Wisdom of the Crowds” – User-generated content is becoming more and more prevalent. Invite users to submit content in a creative way. For example, Mastercard’s “Priceless” campaign asked users to submit their “priceless” moments online.
  • The chicken served at Windows on the River is still real, real bad.
Making Delicious Peanut Butter Cream Cheese French Toast
by Nancy Wiegand
Each Friday, a Brokaw employee brings in breakfast for the rest of us. In other words, Bruegger’s bagels, juice, fruit, and then something else. For Brokaw account executive, Nancy Wiegand, that “something else” has set the bar for all future morning breakfasts (thanks a lot, Nancy).
  • Smooth Peanut Butter (Nancy chooses Jif™)
  • Cream Cheese
  • Cinnamon Raisin Bread
  • Blueberry Syrup
  • Eggs
  • Milk
  • Mix 2 parts cream cheese with 1 part peanut butter (should be a
    “light” peanut butter taste)
  • Spread mixture on a slice of cinnamon raisin bread; add another slice on
    top (to make a sandwich with the mixture in the middle)
  • Mix eggs and “a bit” of milk in a bowl
  • Dip each side of the peanut butter/cream cheese “sandwiches” into the egg/milk mixture (just like you would with a normal (boring) piece of French toast)
  • Put the stuffed french toast onto a pre-heated griddle; flip gingerly
  • Leave on the griddle until slightly browned
  • Serve to friends, family, the mail man, etc.

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